Media showroom, Egger

In 2006, Playframe developed the ZOOM container, a showroom in the form of a light and sound tube, for the Egger Group’s ZOOM collection. This turned the experience of the brand into an audiovisual experience. Konzeptlicht was responsible for the lighting design as well as the execution and programming of the containers. Indirect lighting below the aisle creates dynamic color changes that achieve uniform illumination in the container. Eight white led strips arranged in a ring pulsate rhythmically to the sound and move towards the backlit ZOOM logo at the end of the aisle.